Formats
JPG, PNG
Instagram feed ad image size
As of July 2, 2026, the Instagram feed ad image is 1440 by 1800 pixels (4:5). Below is the full spec, then a resizer already set to that size so you can export a perfectly fitted image.
InstagramFeed ad imageConvention, not published by InstagramLast verified July 2, 2026
Recommended size1440x1800 px
Aspect ratio4:5
Square (1:1)1440 x 1440
Resize to 1440x1800 now
Preloaded to the Instagram feed ad image size. Drop an image and download it ready to post. It never leaves your browser.
About the Instagram feed ad image size
A Meta feed image ad for Instagram is strongest at 1440 by 1800 pixels, a 4:5 vertical, which is the resolution Meta now recommends so creative stays sharp on high-density phone screens. A 1440 by 1440 square also works and is the safest single size if the same creative needs to run across every Meta placement. Meta's accepted range runs from 1.91:1 landscape to 4:5 vertical, and the technical minimum is 600 by 600 (or 600 by 750 for 4:5), but exporting at the higher resolution avoids any softness once the ad is live.
Quick tips
- 01Export at 1440 by 1800 (4:5) for Feed and Reels; 1440 by 1440 square is the safest cross-placement size.
- 02Meta's accepted range is 1.91:1 to 4:5; the technical minimum is 600 by 600, but higher resolution stays sharp on retina screens.
- 03Keep the file under 30 MB and use JPG or PNG.
Frequently asked questions
What size should an Instagram ad image be?
1440 by 1800 pixels (4:5) is Meta's current recommendation for Feed and Reels ads. A 1440 by 1440 square works across every placement if you only want one export.
What aspect ratio is the Instagram feed ad image?
The Instagram feed ad image uses a 4:5 aspect ratio at 1440 by 1800 pixels.
4:5 is a shape, not just this size. See every image size that uses the 4:5 aspect ratio, where it comes from, and how to crop into it.
Related sizes
Instagram post (portrait)1080x1350Instagram story1080x1920Instagram reel1080x1920Instagram profile picture640x640Instagram portrait post1080x1350Instagram carousel1080x1350
How this spec was checked
Platform sizes change without notice, so this entry records what it was verified against rather than stating a number and hoping it holds. Last checked July 2, 2026.
ConventionInstagram does not publish a size for this surface. The number below is the one the industry has standardised on, which is a useful answer but not a claim about Instagram.
Every spec on this site carries one of those two labels. See the cheat sheet for the full split, and the changelog for every correction with the date it happened.
See all Instagram sizes, the full cheat sheet, or grab this spec from the JSON API.