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Snapchat snap / ad size
As of July 27, 2026, the Snapchat snap / ad is 1080 by 1920 pixels (9:16). Below is the full spec, then a resizer already set to that size so you can export a perfectly fitted image.
SnapchatSnap / adDocumented by SnapchatLast verified July 27, 2026
Recommended size1080x1920 px
Aspect ratio9:16
Safe zone: The safe zone is not symmetrical: keep logos, headlines, CTAs and disclaimers out of the top 150 px and the bottom 330 px of the 1920 px frame.
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About the Snapchat snap / ad size
A Snapchat snap or single-image ad is 1080 by 1920 pixels, full-screen 9:16 vertical. It is the same frame as an Instagram Story or a Reel, so vertical creative carries straight over. What does not carry over is the safe zone, and it is not symmetrical. Snap documents 150 pixels at the top and 330 pixels at the bottom as the areas to keep free of logos, key text, calls to action and disclaimers, because that is where Snapchat's own interface and the attachment CTA sit. If the ad carries Offer Details, the bottom buffer grows to 382 pixels. Centring your headline in the geometric middle is therefore not enough: the usable band sits slightly above centre.
File size and format limits: Snapchat snap / ad
| Limit | Value |
|---|---|
| Canvas | 1080 by 1920 px, 9:16 |
| Top safe zone | 150 px clear of key content |
| Bottom safe zone | 330 px clear of key content |
| Bottom safe zone with Offer Details | 382 px |
Quick tips
- 011080 by 1920 (9:16); reuse the same vertical master from Stories or Reels.
- 02The safe zone is asymmetric: 150 px clear at the top, 330 px clear at the bottom.
- 03Adding Offer Details pushes the bottom buffer to 382 px, so leave headroom if you plan to use them.
- 04That puts your usable band roughly between 150 px and 1590 px of the 1920 px height, which is above the geometric centre.
Frequently asked questions
What is the Snapchat ad safe zone?
150 pixels at the top and 330 pixels at the bottom of the 1080 by 1920 frame. It is deliberately asymmetric because the attachment call to action sits along the lower edge. With Offer Details attached the bottom buffer grows to 382 pixels.
What aspect ratio is the Snapchat snap / ad?
The Snapchat snap / ad uses a 9:16 aspect ratio at 1080 by 1920 pixels.
Looking up the number rather than the platform? What 1080x1920 is, and everything else that uses it.
9:16 is a shape, not just this size. See every image size that uses the 9:16 aspect ratio, where it comes from, and how to crop into it.
Related sizes
How this spec was checked
Platform sizes change without notice, so this entry records what it was verified against rather than stating a number and hoping it holds. Last checked July 27, 2026.
DocumentedSnapchat publishes this size itself, and the page it was read from is linked below.
Snapchat's ad specs document an asymmetric safe zone, 150 px at the top and 330 px at the bottom of a 1080 by 1920 canvas, and note the bottom buffer grows to 382 px when Offer Details are attached. Snap's Business Help pages render client-side, so these figures were read from the indexed text of that documentation rather than live. This page said 'roughly 150 px top and bottom' until July 2026, which understated the bottom band by more than half.
What changed on this spec
- : Snapchat ad safe zone: the published safe zone is asymmetric, 150 px at the top and 330 px at the bottom (382 px with Offer Details). This page said roughly 150 px at both ends.
Not linked: Snapchat publishes this figure, but its documentation renders in the browser rather than as a page that can be opened and read, so there is no URL to cite here. Treat the number as Snapchat's, and the missing link as ours to fix.
Every spec on this site carries one of those two labels. See the cheat sheet for the full split, and the changelog for every correction with the date it happened.
See all Snapchat sizes, the full cheat sheet, or grab this spec from the JSON API.